Building a resilient brand - An award winning campaign
After having used the “Transforming potential” concept and visuals for the last 4 years, the bank believed it was time to review their core-visual identity for their corporate positioning and Business lines.
They wanted a new branding concept, that will allow the AfrAsia brand be relevant to the current market and growth, stay true to its “different” philosophy and stand out on the local and international market.
Platinum Accolade from MarCom Awards
Administered and judged by the Association of Marketing and Communication Professionals, MarCom Awards celebrates outstanding marketing and communications achievements worldwide and we are absolutely honoured to have been acclaimed for our creativity, the quality of campaign and our strategic thinking behind this campaign.