Client
AfrAsia Bank
Tasks
Building a resilient brand - An award winning campaign
After having used the “Transforming potential” concept and visuals for the last 4 years, the bank believed it was time to review their core-visual identity for their corporate positioning and Business lines.
They wanted a new branding concept, that will allow the AfrAsia brand be relevant to the current market and growth, stay true to its “different” philosophy and stand out on the local and international market.
